๐ŸŽ‰ You Found the Blazer!

Welcome to The Dollhouse Project

Black Joy Parade 2026

You just scanned the QR code from our classic Chevy Blazer. Weโ€™re giving away hundreds of dolls today so children can see themselves reflected in play โ€” because representation builds confidence, belonging, and joy.

Tip: Works best on mobile. Tag @dollhouseday.
Classic Chevy Blazer for The Dollhouse Project
Sample Black Joy Parade photo frame

Capture the Moment ๐Ÿ“ธ

  1. 1 Open the camera with our custom Black Joy Parade frame
  2. 2 Snap your photo
  3. 3 Post to Instagram and tag @dollhouseday
OPEN THE PARADE FRAME
For every tagged post today, we donate toward future doll giveaways.

Why Weโ€™re Here

Every doll we give away today is more than a toy.

Itโ€™s a child saying, โ€œShe looks like me.โ€

Since 2023, weโ€™ve distributed more than 1,100 dolls across the Bay Area โ€” each one selected to reflect diverse skin tones, hair textures, abilities, and identities. Black History Month is about visibility. Today, weโ€™re putting that visibility in childrenโ€™s hands.

See the Joy in Real Time

Live from the parade โ€” photos, videos, and tagged moments.