๐ You Found the Blazer!
Welcome to The Dollhouse Project
Black Joy Parade 2026
You just scanned the QR code from our classic Chevy Blazer. Weโre giving away hundreds of dolls today so children can see themselves reflected in play โ because representation builds confidence, belonging, and joy.
Tip: Works best on mobile. Tag @dollhouseday.
Capture the Moment ๐ธ
- 1 Open the camera with our custom Black Joy Parade frame
- 2 Snap your photo
- 3 Post to Instagram and tag @dollhouseday
For every tagged post today, we donate toward future doll giveaways.
Why Weโre Here
Every doll we give away today is more than a toy.
Itโs a child saying, โShe looks like me.โ
Since 2023, weโve distributed more than 1,100 dolls across the Bay Area โ each one selected to reflect diverse skin tones, hair textures, abilities, and identities. Black History Month is about visibility. Today, weโre putting that visibility in childrenโs hands.
See the Joy in Real Time
Live from the parade โ photos, videos, and tagged moments.

